It came a new wave of data on the discount coupon sites in the United States. For information Yipit, we can conclude that Google is losing washed for Groupon in its main market. Google Offers, a service that competes in this specific niche, lost 23% of its revenue in August (compared with the previous month).
Some say that the model Groupon is saturated. Here in Brazil, I’ve lost the number of sites has “urban” in the name proposing to do just that: to offer discount coupons in so-called collective purchases. In the United States, it seems, the situation is repeated.
Billions of dollars in business, so tell me, does not bring a big return for the company that participates with the offers. In short, turned over an advertising and marketing tool than a conventional business practice in which business profits by offering their services.
Google Offers has seen in recent months revenue by offering drop 37%. In addition, the number of coupons sold by supply also fell 46%. total defeat.
Our beloved Google is learning, little by little, that you can not win at all brawling markets. The company is synonymous with search and advertising on the network, but even with this money all is falling short in other areas.
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