H& M Affordable Fashion

The luxury brand of the H & M Group highlights dry lines, bold colors and a minimalist design, tracing the new chic casual code.
Last May it opened in Milan in Corso Venezia, the store in three floors of COS (Collection of Styles). After London, Paris and Monaco, are now available in Italian style 400 square meters (first occupied by Armani) that have already been visited and revisited by Milanese, tourists and shopping addicted. The brand H & M Group luxury, in fact, puts more focus on fabrics, workmanship and style, pursuing a policy of affordable prices, although of course the H & M collections are much more affordable these new online trend.

The style is dry and minimal. The sorbet colors for the leaders of the women’s collection evoke a ‘sober image, casual chic and vaguely vintage. The great strength of the spring summer line resides in the reversibility of clothing that can be worn with different combinations and adaptable to a variety of looks.
In line with the trends of the season, COS offers dresses in prints and even some heads with the richest hues of blue denim tones, yellow and brick. In each element there is a minimal design but enhanced by a touch of modernist design which creates an image. As indicated in the COS womenswear designer Rebekka Bay, it is essentially a style fashionable reinvents the classic combining them with current trends.
For accessories will be a competition to see who will be able to buy them first: from minimalist nylon bags to use in the city, passing by the natty brogues to get to the metal jewelry to leather ones without forgetting the sporty yet sophisticated underwear.
For those not living in Milan, the brand sells online cosstore.com and shipments to Italy cost € 9.
We highlight the pieces not to be missed, to complete your wardrobe with very reversible garments and to use even in the fall.
In line with this dress in gray cotton with pleats on the back, it can even take in the fall with a long-sleeved shirt. € 40.
Made of light skin texture, this bag secured with an elastic strap. It has four rooms, one with a metal clasp. Size 15 × 10.5 × 1.5 cm. € 45.
Shirt with loose cut, kimono model with three-quarter sleeves and no collar, cotton. € 30.
Ring modern style, made ​​of matt brushed metal with glossy interior.€ 12.
Top nude look with a square cut and a scooped round neck. € 49
Sandals leather plates in black or white with elastic belts. € 50.