LG and Samsung, or How to Have The Same Goals and Use Two Different Strategies

In the world there is a huge amount of companies that compete with one another to reach a greater number of clients, and I am not speaking only of mobile telephony, but vehicles, tools, food, cleaning products, and so hRod over and over again. Those that have common targets seek to differentiate themselves in their way of acting.
Such are the cases of our protagonists, LG and Samsung, the two Korean Android manufacturers and that, in addition, also competing in the world of consumer electronics. They can sell both television stations, like washing machines, dishwasher, players… I mean, almost any appliance that we have in our home.
In addition they are also able to compete in the so-called Internet of things (abbreviated as Hou, the English Internet of Things), but in different ways. While Samsung has been limited to buy companies like Dacor (designers of luxury kitchens) and cloud computing companies, LG has decided to establish two new companies: LG Signature and Signature Kitchen Suite.
While the first is to create electronic art consumption, the second It would provide luxury kitchen appliances. But let’s focus on the Android world, which is what most know and where I assure you missing not chicha.

Same goal, different paths

LG and Samsung are compatriots and rivals, although it is true that Samsung takes as its most direct rival Apple, with which has maintained a war of judgments that go you to know how much will last. Even so, both companies (LG and Samsung) they are intended to be a mark of reference around the world mobile phones.
Samsung, on the other hand, seems to have reached that goal, but it is the hardest thing of all, who is staying there with the huge number of manufacturers seeking to tear out the throne even if they have to tickle feet. His strategy in his younger days was obvious: oversaturate the market with multiple models of smartphones, so people just saw Samsung phones.
Today that saturation is much less, but it’s that undone have deliberately that strategy because they had reached their first ‘checkpoint’, make that the only alternative to an iPhone was a Samsung for the majority of the public, while other companies followed their own pace when it comes to putting their products on sale.
LG, meanwhile, while not yet reached the point where is Samsung now, can be described as brave manufacturer, and it is that he has not hesitated in no time in investing in making real innovative, but new things. It’s true that the deceased Optimus L family had many similarities with handsets from Samsung.
But already made his first first steps with the LG Optimus 3D, a 3D camera smartphone, or the successful back keypad of LG G2, which continued until the LG V10 (which was the first manufacturer, moreover, bring fingerprint sensor). Will someday LG arrive to occupy the throne of Samsung with this strategy? I am afraid that we will have to wait still long.

A different interpretation of the curved screens

LG is a manufacturer that still not for or for descomer, which thus began to develop a smartphone whose screen would curve, because Yes. So they met one day and said “well, we do something original? a screen mobile curve perhaps?” Everyone nodded as saying, “why not?”.
But is that you knew them just because someone said “the same curved screen just a little dull, why do not we do it fairly flexible?”, all nodded excited. “And with the self-repairable back!”said another, who was locked up in the video room to see Oliver y Benji, but then they thought it was and accepted.
So how the first was born LG G Flex, a colossus of 6 inch curved screen with the self-repairable back. LG showed so have a scrotal sacs like elephant heads, and the truth is that it was a very attractive experiment, with deficiencies as HD resolution, but an experiment that I thought at the time that it would be a success.
Samsung, meanwhile, also decided to make a mobile with the curved screen, only that curvature went from one side to another. The name of the creature was Samsung Galaxy Round. The result was a terminal in which you could put one of those dolls that move the head in the car, singing a Lullaby and which sleep happy
LG followed in coming years with that concept, first with the second generation of the LG G Flex and then incorporating that feature the G4 LG and other terminals, but in a way much more “light”. Unfortunately this year not seen something like this, and I would have liked that LG would have continued the family G Flex.
Samsung decided to change the concept, abandoning forever Galaxy Round. So decided to move the curve first to one of the edges in the Galaxy Note Edge, and then, of a somewhat lighter form, the subfamily Edge of the Galaxy S and Note on both side edges.

The current strategies of LG and Samsung

LG has remained true to its identity of trying to be an innovative manufacturer, without fear to what might happen because if it is a failure, something good can take it, and if it is a success, will know that it is the right path. The most recent of them, the LG G5 with its ability to add modular accessories, It was not exactly a success.
Personally I do not see evil a phone of that style (keep in mind that it is the first of its kind from manufacturer), the only real weakness I see is its low battery. And it seems that LG will give you a second chance with the future LG V20, Although it remains to be seen if they change a bit the concept and, above all, do not pass price.
Samsung has chosen to maintain those curved edges which, in my view, they are more decorative than practical (there will be who thinks otherwise, of course), and his history as a company that has manufactured donkey and average models of mobile with a large investment in advertising has given him enough success to this feature.
In today’s mobile market seems to succeed more stylish, albeit weaker, that a resistant terminal that can withstand almost everything.
I find it curious as something that could be useful as a screen curve really, semi-flexible (could press the part back until it is straight and returned to its original position) and a self-repairable rear, with the resistance that brings all of this to a terminal, It was not a success and some terminals that are long glass and some metal are breaking the market.
Of course, is a personal opinion and you are free to give it to yours on this topic, but these are the strategies of both manufacturers: LG bets by continuing to innovate, while Samsung is maintained in a much more conservative position, without risking almost anything.
I’m not going to hide, I have more sympathy with LG to Samsung, but that does not think that it is better, but not worse, simply they are different companies with a different vision of how it will the market of mobile phones in the future. What Samsung is having more exto? Yes, but nothing is eternal, it won’t last forever.
Can LG finish finding the key and dethrone Samsung in the medium future? It is clear that If you keep trying it will eventually give with the point that would give you the boost you need. As for Samsung, it is best that you do not sleep on his throne or someone will end up sitting in another throne, but in a toilet.

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