Mobile World Congress 2015: What Brands Bring

The great annual event of mobile technology is a fight between manufacturers to blow news. Everyone wants their share of headlines, but few get them talked about. OCU covers the event and selects the most relevant.

Mobile World Congress 2015: What Brands Bring

Sony: Beyond The Mobile

Times change and in the end it will come true that the Mobile World Congressis not just a phone show but the great event of mobile technology, according to electronicsmatter. That is, more space for all types ofwearables.
Many predict that the Japanese will soon get rid of their phone division, and to silence the rumors it is not enough that the CEO of Sony Mobile comes to Barcelona to deny them.There is a sea of ​​bottomand some sales results that did not meet the (huge) expectations.
Coincidentally or not, the most interesting thing about Sony this year are not phones but other things.They have not yet introduced theXperia Z4smartphone, but have brought the tablet: 10.1 inches(2560×1600 pixel resolution) and 8 megapixel camera (plus another 5MP front), but that impresses by its lightness and submersibility.
It reaches stores in June for649 euros(the 32GB with LTE):
Xperia Z4Mobile World Congress 2015: What Brands Bring 1

The Time For Wearables

But the most striking of Sony this year are its new wearables: the watch (Smartwatch 3) and the activity bracelet (Smartband Talk).
The first has many of the things we ask a watch if it really wants to be smart: it incorporates GPS, measures pulsations and is water resistant.
It is already on sale, costs 229 euros and is a serious competition for other smartwatches (and also for the pulsometers).
As for the activity bracelet, it has electronic ink screen for the battery to last 5 days say. Continue to bet on a design in different colors that make more beautiful to wear these devices and accompany an app to measure your whole life (what you listen and what pictures in addition to what you walk):
Wearables Sony
As always, Sony brings manysound-centric gadgets, such as incredible headphones that both radically reduce background noise (noise cancellation) but also record ambient and stereo sound with hard-to-beat quality.
They cost 59 euros and will allow you to record everything you live and listen to it again as if you were living it again.Seriously: the sound is so enveloping that it puzzles like an auditory hallucination.
Of undoubted appeal to the runners are the Smart B Trainer: a headset without GPS with built-in that take your pulsations from the ear (will this be reliable?).Mobile World Congress 2015: What Brands Bring 2
This means that you can leave your cell phone at home and run only with helmets that will record kilometers and pulsations, giving you specific advice (“you have X to get”, “calm down you’re going strong”, etc.).When they return home they communicate via Bluetooth with the app of your smartphone that deals with statistics.
You can also listen to your own music, as it has 16 GB of memory to put what you want.They do not have a confirmed price, but they will hit the stores before 2016. Thehits: they only pay off if you have a Sony branded smartphone and it looks like it will be expensive.
Sony
More anecdotal results are both the Glass style glasses (still too much in test mode) and the scale Withings that in addition to weighing tells you your Body Mass Index, your pulsations (taking them from the feet) and the air quality of your room bath.
As for mobile phones, the new features focus on the Xperia M4 Acqua 5-inch, a mid-range smartphone with a 13 megapixel camera and IP67 certification (withstands water to depths of 1 meter for more than half an hour).
The good news for consumers is that it solves one of the most frequent complaints with Sony’s “submersibles”: you forgot to plug all the connectors and wet the inside, damaging the phone and being out of warranty.
Well: the M4 Acqua headphone and charging connectors (the ones most used) do not need a cap because they are waterproof.Mobile World Congress 2015: What Brands Bring 3

Gallery

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GSMA LAUNCHES MOBILE WORLD CONGRESS SHANGHAI 2015 ...

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Mobile World Congress 2015: What we learned at MWC and ...

Source: fr.slideshare.net

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Source: es.slideshare.net

Mobile World Congress 2015: What we learned at MWC and …

Mobile World Congress 2015: What we learned at MWC and ...

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Mobile World Congress 2015: What we learned at MWC and …

Mobile World Congress 2015: What we learned at MWC and ...

Source: es.slideshare.net

Mobile World Congress 2015: What we learned at MWC and …

Mobile World Congress 2015: What we learned at MWC and ...

Source: es.slideshare.net

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Source: fr.slideshare.net

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Mobile World Congress 2015: What we learned at MWC and ...

Source: es.slideshare.net

Mobile World Congress 2015: What we learned at MWC and …

Mobile World Congress 2015: What we learned at MWC and ...

Source: es.slideshare.net

Mobile World Congress 2015: What we learned at MWC and …

Mobile World Congress 2015: What we learned at MWC and ...

Source: es.slideshare.net

Conquer the tradeshow, conquer the world

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Source: www.slideshare.net

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Mobile World Congress 2015: What we learned at MWC and ...

Source: es.slideshare.net

Mobile World Congress 2016: Highlights

Mobile World Congress 2016: Highlights

Source: www.iab.com

Mobile World Congress 2015: What we learned at MWC and …

Mobile World Congress 2015: What we learned at MWC and ...

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Mobile World Congress 2015 Recap

Mobile World Congress 2015 Recap

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Mobile World Congress 2015 Recap

Mobile World Congress 2015 Recap

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Mobile World Congress 2015 Conclusions -Openshopen Blog

Mobile World Congress 2015 Conclusions -Openshopen Blog

Source: openshopen.com

Mobile World Congress 2015 Recap

Mobile World Congress 2015 Recap

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MOBILE WORLD CONGRESS 2015

MOBILE WORLD CONGRESS 2015

Source: www.dreamstime.com