Nokia Has Many Ballots to Take All Flashes at MWC

It will be two weeks when a new edition of the Mobile World Congress in Barcelona to give start. In Barcelona virtually all major manufacturers of mobile phones in the world will come together, and there will display part of the arsenal to conquer the market in the first half of the year, and who knows if also in the second part. And in the midst of it all, we will witness a comeback.
Like the mythological Phoenix, Nokia must rise from its ashes and show their cards again. Will not be the same Nokia we knew, because his power is now quite diminished and it has more become an emissary of HMD than in a company with its own identity, but still has enough appeal to attract much of the attention media from the event. Many are those who expect it.

The market is no longer what it was

As you read the monologue of Galadriel, the world has changed. Much time has passed since the domination exercised by Nokia on the market, and its partnership with Microsoft was not a mutually beneficial Pact as everyone expected. Nokia again now allied with Android, in the hands of another manufacturer and with the hope of Re-raising a mark that no longer has the weight of the past.
Nostalgia is not usually help in these cases, and exploit it doesn’t drive along a road that leads to the successful brands. It seems that the Finns prepared a tribute to the Nokia 3310, that mobile of the past who, like Mjolnir, was virtually indestructible and less selective in choosing masters. We hope as a new dumbphone without many added beyond awakening in the hearts of those who had it at the time, or who envidiaron had it that something.
In other sectors if cases of successful exploitation of nostalgia, there have been however. You just need to take a look at devices that Nintendo put in circulation recently to see the miniNES, breaking stocks back in wherever he goes. The own Nokia can rely on sales of its 6 Nokia, a model that seems to be causing that HMD is not capable of producing so many mobile as demand you.
This movement with the 3310 may be innocuous at the time of harvest market share, but yes it will so much of technological, and not-so-technological media flashes, turn to that giant of the past that is now to break back into the sector. Can that the resurrection of the 3310 is just a romantic gesture, typical of this February 14 that we walk right now, but its effect on the public can be beneficial.

The importance of the offer

The problem is that the gesture of the new Nokia 3310 will be only temporary. Once finish the artifices, disappears the artificial fog that covers the stage and turn off the multicolored bulbs, you will only be the catalogue. And then, it is better that Nokia has a proposal for level to begin to wrest part of the fee to their competitors. And if your entry will occur from the bottom, you will have it harder than anyone else.
The world is bipolar when we talk about mobile phones. iOS and Android are shared the world with a clear shift towards the hand that holds the operating system from Google, and that makes the competition fierce. Big brands, lesser-known brands and devices clone born in China which are landing in stores will be an obstacle that Nokia will have to overcome.
In his day, Nokia was object of desire, today are other brands
However, to offer a good show in Barcelona can be assumed to give a couple of steps forward. Let everyone know that Nokia has become can be a great touchstone for, we insist, a long and hard road to try to be only a portion of what was. Nostalgia is a double-edged weapon, Let us hope that there is something after the stage awaiting the public. More than smoke come out from ice dry.

This Nokia is Nokia, lest we forget

Many of us we wish Nokia returns to be a relevant player in the market today, but let’s be honest, all part of the same set of nostalgia that the Finnish manufacturer, or better said, Chinese, want to exploit. In his day, Nokia was object of desire, today are other brands. Competition is always good and today is more fierce than ever.
We will see what is ready Nokia for Barcelona. It is better to be something interesting. The rhythm imposed by the world of smartphones for several years now favors get forgotten for many ahead of schedule. If the mobile future of Nokia have something to contribute, something distinctive, and are placed in the indicated markets, there will be life for the company. If not, other Giants have fallen. And Nokia is not even a giant today.

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