Nudie Jeans Discusses Quality

Focus on: Something has happened with Swedish jeans culture. When the hype slowed down took the quality at. Today discussed denim trousers weight in ounces, selvage and advantage of ringspunna yarns versus open-end. Joel lindefors, spokesperson of the Nudie Jeans, helps to untangle.
In the spring of 2000, Maria Levin, then Chief Designer of Lee Europe, sketch out his own brand of jeans. In February of the following year was presented the first collection during Copenhagen fashion fair. With sales in more than 20 countries have Nudie with brands such as Acne, Cheap Monday personified what has come to be known as the Swedish jeans miracle.
About Acne and Cheap Mondays profile has been extended to include a wider fashion range has Nudie further distinguished itself as pure jeans manufacturer. “Nudie will stay true to jeans and all about jeans” they say themselves.
“We have always had a strong product focus. To constantly work on new and better fabrics and strengthen our relationship with suppliers and factories. Nudie is a product in front of the fashion brand, says Joel lindefors mouthpiece of Nudie Jeans.
Since its inception, all production in Italy and Portugal, of Italian and Japanese denimtyger and organically grown cotton fabrics from Turkey. The company is working successively to switch their production entirely to organic fabrics. Joel argues that this is a quality aspect, but also a social responsibility that permeates the company.
-Cotton production is extremely married intensive. It occupies 3% of the world’s arable land, but around 11% of the total emissions for the married. In addition, there are an incredible number of subsequent stages of production where chemicals are used for the cultivation, spinning and dyeing. Happily, the range of organic cotton grown significantly.
Joel is convinced that this will become increasingly important for the garment manufacturers in the future.
-I think it is clear that the actual manufacture, increasing importance where companies actually are involved at all stages. In many ways, this is a reaction to the very aloof manufacturing that marked the last 30 years where companies are solely based on their brands. We crave authenticity.
Otvättada jeans with selvagekant.
A growing interest in jeans origin also means that the material itself, an increasing focus on Mcat-test-centers. Today there are a plethora of specialized blogs and forums focused on jeans. Mynudies.comis a worldwide internetcommunity where people upload pictures of their Nudie jeans and discuss about the perfect abrasion.
“We obviously think it is great fun! What makes the jeans so interesting is the abrasion is a very important part of the process behind the garment. The garment is shaped by the wearer, “says Joel lindefors who think that this is an important reason why Nudie decided to bet heavily on unwashed jeans.
Very, broken twill and the open end
For the non-cognoscenti can jins seem like a swarm of strange concepts. Joel stresses the technology itself to spin the yarn as one of the main differences between various denimtyger. The two most common are called for and very open-end. The first method involves yarns spun by means of a ring on a larger scale, which requires long fibers and is fairly labor intensive. Open-end technology means in simple terms that the fibers packed together by a pressure turbine. This technique provides a compact fabric with no visible lines.
In addition, different fabrics through which tapestry technique used. Nudie uses mainly the very yarn in the right hand and left hand and broken twill. Right hand and Left hand twill means that the fabrics are woven in Twill, which gives the fabric a diagonal structure. Broken twill uses offset Twill, which gives an irregular structure. The latter weaving technique invented the Wrangler to avoid jeans fabric fold out legs.
Broken twill
Perhaps the main attribute for jeans nerds, however, is the Selvage edge. When the yarn is changing direction at the end of the loom created a Selvage (Selvage). The earliest looms used during the 1950s in the United States was only 75 centimeters wide, which led to longer edges. Originally the stadkantenernas different combinations of a way to keep track of which fabrics that belonged to the manufacturers. Levi’s used a red and white border which today is the most used. When the United States’s fabric production updated to bigger looms were bought the cheap by Japanese customers, who later took up production.
-It has clearly gone a little inflation in this trend. Actually, all fabrics a Selvage and it’s something anyone can produce today, but it sure is a nice detail, “says Joel.
Is not it a deeper interest in jeans really just an expression of nörderi?
-The whole of this sector consists of the actual jeans nerds. It is clear that it gets a little ridiculous when manufacturers must outdo each other by manufacturing heavier denimtyger.When we launched the fabrics which weighed 14 ounces/square meter for a few years ago, it was considered as rather extreme. Today, there are companies that are up there in just over 22 ounces. But I want to see it as a sign that there is the passion behind the products, “says Joel.