Resale of Shorts: Why Invest in This Niche?

All lingerie retailer has a tendency to focus on pieces aimed at the female audience, after all, when it comes to fashion and consumption, women are always in front.

However, male vanity and the interest in fashion have created good opportunities for business in the segment of men’s wear. So, why not invest in reselling underwear?
If you’ve ever thought about working in this niche, learn some reasons to invest in this market and increase your extra income . Check out!

Lack Of Competition In The Sale Of Underwear

If the reseller market sets intimates: 00, resale of panties it’s still full of good products and qualified resellers.
The lack of competition in a particular niche, especially when it comes to fashion market, should be seen as a good business opportunity, especially for micro-enterprises according to APARENTINGBLOG.
According to the Coordinator of retails of the Brazilian service of Support for Micro and small enterprises (Sebrae), Azizan Sette, the focus on specific segments is always more beneficial for the small entrepreneur, because it can meet the needs of your consumers, without crashing head-on with bars retailers.

Are Women Who Buy Panties!

Despite the increase in male vanity and the interested in fashion , make no mistake: in reality, the biggest consumers of panties are women.
A survey conducted by the Popular Date indicated that 71% of men admit to who choose and buy your clothes are your partners.
And it doesn’t stop there, in other stages of life, women are also with the power of decision on purchase of panties, are mothers, grandmothers, aunts or sisters.
This explains the fact that most ad campaigns for brands of underwear being directed to the female audience, with Heartthrobs such as Neymar, Snowwhite and Cristiano Ronaldo.
This information is very important for women who act as lingerie retailers . To invest in niche reselling underwear, you can take advantage of the same customer base that already answered, as are also the largest women consumers of such products.

Men’s Fashion Market Is Growing

If you are not yet convinced that the resale of panties is a lucrative business, know that the menswear market as a whole is growing.
More than ever, men are more vain and concerned with purchasing clothes that convey your lifestyle. And it reflects also in intimate fashion.
Although the majority of men have a female advice when choosing the panties, they have some preferences. The boxers is without doubt the favorite (both masculine as feminine) and most of them do not care much for the brand.
Time to mount your mix panties , do a study with your target audience and note your preferences. Stay attentive to fashion trends, and market competition.
The niche resale of panties can be very lucrative and a way to stimulate the sale married among consumers. In addition of course to explore a new kind of audience and increase your customer base.
Ready to become a reseller of panties? Still have a question? Put in the comments!

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