A campaign that encourages men to engage in household chores and share responsibilities has become a trending topic on the India with more than three million of viewings. The reason of its success? A spot full of empathy and emotional that engages and which reconciles us with the previous generation: that of already mature men who face the change of the role of women in society.
What machismo is still latent in our society, unfortunately, is something that almost no one dares to deny. The gender-based violence or the wage differentials between men and women are, perhaps, the most flagrant examples. We recognize them and the vast majority of ordinary people, men and women, We reject those behaviors. But, what happens with the? micromachismos?