The Jeans: Patogê

The big brands are mining in uproar! After all, there are only nine days to the Minas Trend Preview start. The event is considered the largest gathering of pre-releases Brazil fashion and moves a lot of money and a lot of people: designers, buyers, journalists and so on.

And one of the brands that we highlight and look especially during fashion week, mining is the Patogê. The brand has been on the market for more than 20 years. But, for a while here, it has consolidated its position as one of the leading companies that specialize in jeanswear at TheDressWizard in the State.In addition, Patogê has won increasingly an important national projection. Proof of this is that recently the brand needed to expand their business and install a showroom also in São Paulo.

The Jeans Patogê 1

To continue our series of stories about the jeans produced in Minas Gerais, we visited the big – and beautiful – Patogê showroom, installed on Gutierrez, upscale suburb of Belo Horizonte. Who we got was Patricia Castro, partner and Director Days commercial brand.

During the conversation, we discovered that the great differential of the Patogê is to be a company that offers prompt delivery for retailers, that is, stores that resell the parts of the mark need not make an application months before release to have the product on their shelves. The pieces are ready, with full grid (several sizes) and properly stored. The fact of being ready-makes life much easier delivery of multi brand. But, at the same time, demands of the production company sets a great feeling and market experience.

The Jeans Patogê 2

And there’s plenty of experience for the Patogê. For those who don’t know, the brand began with a store in the black pottery district of Belo Horizonte that gathers many brands that specialize in prompt delivery. The company answered only salesgirls freestanding, that is, the classic sacoleiras. However, the Patogê who can make a difference, because it offered a differentiated product. This caused retailers to seek designer clothing to re-sell in their lines.

From this moment, the Patogê had to take a stand and make your choice: we will continue meeting the sacoleiras or Let’s zoom in and work only with retailers. “We were at a crossroads, we need to choose which market would meet. Keep the two was impossible “, explains Patricia. And the label chose to invest in retailers for reasons self-evident. “We were looking for a brand positioning and wanted to increase the volume of sales”, says.

The Jeans Patogê 3

After making this decision, the brand also had to relocate. The Patogê left the black clay and opened a showroom in the Meadow, neighborhood where are installed the main brands of the State capital. “The Patogê was one of the first companies of jeanswear that arrived at the Prado. We get to explore, with the proposal to make jeans and fashion “, says Patricia.

Currently, release periods, the showroom comes to receive up to 60 customers in one day, all with scheduled times. To satisfy this demand, the designer factory produces on average 115,000 pieces per collection.

Gallery

Macacão Jeans Patogê

Macacão Jeans Patogê

Source: www.enjoei.com.br

Jeans para gestantes

Jeans para gestantes

Source: guiadobebe.uol.com.br

Jeans Patogê

Jeans Patogê

Source: enjoei.com.br

Patogê | Eu Amo Jeans

Patogê | Eu Amo Jeans

Source: www.patoge.com.br

Calças Patoge $100 Cada! Kit 3 Peças

Calças Patoge $100 Cada! Kit 3 Peças

Source: produto.mercadolivre.com.br

Saia Jeans Patogê

Saia Jeans Patogê

Source: www.enjoei.com.br

Calça Calça Jeans Patogê

Calça Calça Jeans Patogê

Source: www.enjoei.com.br

Saia Jeans Patogê

Saia Jeans Patogê

Source: www.enjoei.com.br

Pimenta’s do Reino … Brechó: Calça Jeans

Pimenta's do Reino ... Brechó: Calça Jeans

Source: pimentasdoreinobrecho.blogspot.com

Jeans Patogê

Jeans Patogê

Source: enjoei.com.br

Calça Patogê Jeans

Calça Patogê Jeans

Source: www.enjoei.com.br

Calça jeans patogê (ID#251996), preço R$59,99, comprar em …

Calça jeans patogê (ID#251996), preço R$59,99, comprar em ...

Source: negociol.com

Jeans para gestantes

Jeans para gestantes

Source: guiadobebe.uol.com.br

Detonado, você pode fazer! – Patogê

Detonado, você pode fazer! – Patogê

Source: www.patoge.com.br

Calça Jeans Skiny- Patogê

Calça Jeans Skiny- Patogê

Source: www.enjoei.com.br

Romã Brechó: Calça Jeans Patogê (42)

Romã Brechó: Calça Jeans Patogê (42)

Source: romabrecho.blogspot.com

Vá de verde-água! – Patogê

Vá de verde-água! – Patogê

Source: www.patoge.com.br

Jeans Patogê

Jeans Patogê

Source: enjoei.com.br

Calça Jeans Patogê Feminina

Calça Jeans Patogê Feminina

Source: www.99dicas.com.br

Patogê

Patogê

Source: www.patoge.com.br