Yesterday afternoon we reported the appearance of a curious profile, which was later confirmed as the Twitter. It would be used as another form of advertising, as well as existing retweets sponsored and promoted Trending Topics. On Tuesday, the startup gave more details of how the @earlybird will work.
According to Twitter, the profile is used to promote events, tastings – that are not eating #gordices – and offers that are available for a certain period of time. For everything to work, the company will close agreements with some partners who will be responsible for creating offers and promotions specifically for “the Twitter community.” And @earlybird will be responsible for posting these offers or to retweet on already published offers.
Of course, this service will be paid, but Twitter did not say how much. Only he said “we gain money through the relationship with our advertisers.” Fixed value? Commission sales? That no one knows, at least for now. “We are proud to be selective with the types of offers that we highlight and hope they are also an exciting way for you to start your day.”
The @earlybird profile will not be treated differently from the others. Whosoever will, may give retweet on offer, as well as those who do not like them, you can lock the user and no longer receive promotional tweets or through official profile or through retweets friends.
In support page that deals with @earlybird they report that advertisers may be US companies and multinational corporations.
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