Video Direct: the Amazon Platform for Producers of Independent Videos

The absolute success of YouTube proves that streaming video is really a big deal. Not surprisingly, therefore, that the Amazon is making advances in the segment. The latest came this week: the company launched the Video Direct platform which, in a way, comes with a mission to compete with the video service Google.
On YouTube, advertising remains the main means of obtaining revenue. Only in recent years it is that the service could be really profitable following this model, yet without meeting all expectations. The attempt to improve this situation has led to the creation of different modalities such as YouTube Red, which offers videos offline and no ads through a subscription of $ 9.99 per month.
It is here that appears the first differential Video Direct. The service remuneration model remember, however vaguely, the methods that Amazon uses some time to share revenues with independent book publishers, for example.
The platform videos can be rented (available over a period of time), purchased or viewed for free. In the latter model, there are ads. Amazon Prime subscribers can access the Video Direct content unrestrictedly.
Amazon pays the publisher 50% of revenue from rental or sale of content. This proportion rises to 55% in revenues achieved with ads. In the case of access by subscribers of the Amazon Prime, the remuneration varies according to the number of hours of video consumption and the country.
It should already be clear to you Amazon’s intentions. YouTube encourages the publication of any type of video (except illegal, of course), no matter if the material has good quality issue or is completely amateur. Already Video Direct was created to attract studios and producers of independent videos, but have some degree of professionalism.
There is even a good chance there. More and more channels on YouTube that greatpride in the quality issue, the elaboration of the content and dissemination of videos. The problem is that many farmers can not generate enough ad revenue, even gettingtrocentas views on each publication. A business model that prioritizes the payment for access to content can be the solution for those facing this kind of problem.
Only that Amazon suffers from a major drawback: YouTube is not merely a video platform, but a social network focused on this type of content. This does YouTube have a huge base of users accessing the service every day looking for new content. Once established, it is difficult to change this behavior. For this reason, many producers can resist the idea of ​​exploring the Amazon Video Direct.
To attract this class, Amazon also promises to provide statistical data and metrics quite complete on access to videos published on the platform. But should fit even the compensation proposals the role of decoy.
It is no wonder that Amazon decided to create a stimulus focused precisely on this point: every month, the company will share a bonus of $ 1 million for the 100 videos of Video Direct most viewed on Amazon Prime. It is a program named as Amazon Video Direct Star.
Everything indicates that Amazon is even determined to plunge into the world of online video. The company offers for some time content to rival services like Netflix and Hulu. In addition, since 2014 the company owns Twitch, until now the most popular platform for video transmission for gamers.
With Video Direct, Amazon seeks to strengthen its presence in the segment. Too bad the range is limited: the service is only available in the United States, Germany, Austria, the UK and Japan, countries that already have Amazon Video platform. For now, there is no release date in other markets.
 

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