Bradley University Foster College of Business

Theresa S. Falcon EMBA (1 year)

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THE MBA ESSAY: WITH PERSONALITY TO THE MBA

In addition to the GMAT results, the essay is important when applying for a renowned business school. That is why it pays to spare neither time nor effort when writing.

Certificates, aptitude test results and CV are important elements in the application for a place at a business school. However, they say little about the personality of a prospective student. The application essay closes this gap. In addition to life and professional goals, the applicant should also explain their own strengths, weaknesses and interests. He should back up general statements with personal examples. Here it is all about self-reflection. Only those who know themselves well can present themselves convincingly.

IN THE APPLICATION ESSAY: RED THREAD

The scope of the essays ranges from one to seven pages, depending on the school. The text must be well structured and have a common thread. Content, linguistic style, as well as the understandable and interrelated presentation of thoughts and representations are evaluated. Candidates whose written self-presentation stands out in terms of content and style from others stand a good chance.

The applicants should not neglect orthography and punctuation. Because even small mistakes distract from the content and leave a negative impression. It is therefore important to let someone else read the finished essay. She can point out sentences that are difficult to understand and find possible mistakes.

DIFFERENT SCHOOL, DIFFERENT REQUIREMENTS

But before applying for an MBA, they should do thorough research. The requirements of the individual business schools can differ greatly when it comes to the content, scope and design of application essays. It is therefore not recommended to send the same essay to different universities - even if it is particularly successful.

COUNTRY-SPECIFIC DIFFERENCES

Applicants must also take country-specific differences into account in their essays. In the USA, an application essay places particular emphasis on individuality and entertainment. The admissions committee prefers candidates who reveal their true self - confident but with a wink. The text should reflect the character of an applicant. Also the question of why the graduate would like to start an MBA at the selected school and

The applicant should answer what he expects from an MBA in the essay. European business schools - in addition to their academic aptitude - attach particular importance to professional and international experience. They primarily allocate study places to above-average qualified graduates and young professionals. For example, applicants should focus on their qualifications and soft skills - such as teamwork and assertiveness - in the essay.

But whether in Europe or the USA - the admission officers are primarily interested in how important the MBA degree is to the applicant, what he wants to achieve with it and how his personality can help to enrich the program.