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Full-Time MBA (1 year)

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MBA in Sales Engineering

What is the best way to sell high-tech products? By being familiar with the details. If you want to expand your skills as a sales engineer and qualify for special management positions, you can be well advised with an MBA in sales engineering. But there are also suitable alternatives. We have an overview.

Engineers - they're technicians. Mechanical engineer, mechatronic engineer, packaging technician. And the sales engineer? He is a quasi marketing specialist, business manager and engineer in one union. His field of activity is to explain technically sophisticated products to potential customers and ultimately to sell them.

Does that sound like a door cleaning job? It is not, because the machines and products that engineers sell are often several million euros expensive. The MBA Sales Engineering can be the right qualification for anyone who has already climbed the career ladder in this profession and wants to move up or who is interested in this profession as a career changer.

Several ways lead to the goal to work as a sales engineer. There are some Bachelor and Master courses, but also specializations in other engineering courses. An MBA sales engineer is currently only available at a few universities. If these are not an option, there are also very good alternatives for sales engineers who want to further qualify with the MBA.

Specialized MBA degree in sales engineering

Especially recommended for those who want to switch from another profession and do not yet have the relevant know-how. This could include sales managers or business economists who want to expand their knowledge with engineering skills. Even engineers who have not yet chosen a specialization in sales during their first degree could be right with an MBA sales engineer.

Vorteil: By focusing on the course, you are optimally trained to work in this area.

Nachteil: Such a specialized MBA can be worth less if you change the industry or the profession.

More general sales / sales MBA programs

Anyone who has completed an engineering degree, brings along technical know-how and "only" wants to expand his sales skills academically, can also get it right with a general sales MBA.

You can find all information in our detailed article on MBA Sales.

Generalist MBA

Originally, the Master of Business Administration was intended as a wide-ranging management course with no industry focus, so that engineers or scientists, for example, can expand their rudimentary existing business knowledge. Specializations, such as the MBA in sales engineering, were added later.

A generalist MBA, such as the MBA General Management, is therefore recommended, for example, for engineers who already learned content in the field of sales during their first degree. Or of course for those who have completed a degree in sales engineering. You would benefit less from a specialized MBA than from a general one.

Course of study and duration

There are different study models for the programs. For example, the MBA in Sales Engineering at Kaiserslautern University is designed as a (part-time) distance learning course. You learn the content using a mix of different teaching media such as written documents, e-learning units and face-to-face seminars. The program lasts four semesters. At the zfh - Center for distance learning in the university network, you can also complete the MBA sales engineer as a distance learning course. The MBA at Furtwangen University, on the other hand, focuses on part-time face-to-face studies. This means that the lecture times are spread over approximately ten weekends (Friday and Saturday) plus one attendance week per semester.

The standard period of study for generalist MBA courses is between three and five semesters, depending on the study model (full-time, part-time study or distance learning).

Requirements

There is a special feature of the MBA sales engineer at Kaiserslautern University: you can even enroll without a first degree. The prerequisite is then the university entrance qualification (Abi / Fachabi / etc) plus three years of professional experience in a suitable area plus passing an entrance test.

For prospective students with a first university degree, the usual prerequisites for sales MBAs normally apply: at least one year of employment and proof of English language proficiency.

Costs

The cost of a Master of Business Administration in sales engineering / sales engineering is in the four-digit range:

• Furtwangen University: € 6,660
• University of Kaiserslautern: 8,000 euros
• zfh - Center for distance learning in the university network: 8,400 euros

There are also travel expenses for stays abroad, overnight stays at the place of study and teaching material. Nevertheless, the MBAs are still one of the cheapest study opportunities. Generalist MBA programs usually cost between 15,000 - 50,000 euros.

After all, the high costs for the MBA can be deducted from the tax.

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