MBA, Full Time (1 year)
Program Detail
|
| Program Name |
MBA, Full Time |
| Program Overview |
The full-time MBA Programme is designed for those
who want to take time out from their career to develop management
skills and learn how to run a business more efficiently. It's an
intense course run over 12 months - but its pacing gives you
... |
| Areas of Study |
- Accounting
- Communications
- Consulting
- Corporate Social Responsibility / Ethics
- Business Analytics / Decision Science
- Entrepreneurship
- Finance
- General Management
- Human Resource Management
- International Business
- Investment Management
- Leadership
- Management Information Systems
- Marketing
- Operations Management
- Organizational Behavior
- Project Management
- Strategy
- Supply Chain Management
- Technology
- Other: Law, Digital Marketing, Sustainability, Design and
Artist Like Thinking, Funding New Ventures, Corporate Governance
- Sustainability
|
| Joint Degree Offered |
No
|
| Delivery Format |
Classroom
|
| GMAT Score |
Average Total: 630
|
| Tuition & Fees |
Per Year: EUR 29.500
|
| Financial Aid Availability |
Financial aid available, contact school for more information
|
Start Dates &
Application Deadlines |
| Start Date |
Application Date |
| 8/25/2014 |
|
This program accepts rolling admissions.
|
| Upcoming Events |
|
| Program Size |
Class Size: ≈40
|
| Work Experience |
Average: 8 Years
|
| Employment Information |
95% of graduates are offered employment by 3 months after
graduation
|
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MBA in Marketing
Marketing - no company can do without permanently. If
you want to acquire further qualifications for a
management career in marketing, an MBA marketing can be
the right degree. In the following you will find all
information - from study models (part-time, distance
learning, etc.) to costs and experience reports from
graduates. And of course all courses and business
schools.
Marketing has been of enormous importance in the
business world for many years. At a time when companies
have to react faster and faster to customer inquiries,
operate in social networks like Facebook and Instagram,
or growth can only be achieved through better marketing
than that of the competition, marketing specialists are
in demand.
We are not talking about the marketing basics - there
are plenty of university graduates for this - we are
talking about managers who strategically position
marketing over the long term and steer it from senior
management. A Marketing MBA can be the right decision
for your future career.
An MBA in this area provides you with know-how at the
interface between business administration and
marketing. The course content accordingly consists of
economic topics, such as financing, controlling, human
resources or project management, and marketing-specific
content, such as market research, marketing management
or social media marketing.
There are numerous Marketing MBA courses in Germany,
some of which are structured very differently. Some
offer basic business studies in the first two semesters,
which you can then deepen in the following semesters
with a corresponding focus (e.g. distance learning at
the SRH Fernhochschule or IUBH), others increase
directly from the first semester with a mix of marketing
and business administration modules. It is therefore
important that you compare the curricula in detail.
Course of study & duration
The majority of the Marketing MBA courses are
designed to be part-time. The study model varies
between part-time face-to-face or distance learning. It
is therefore very important that you carefully study the
attendance phases and the study organization before
deciding on an MBA.
Examples:
- The Euro-FH offers a Marketing MBA as distance
learning. The standard period of study is 24 or 32
months, depending on how much time you can
invest. The majority of the course content is taught
in self-study alone, there are only a few
face-to-face events.
- At the Steinbeis School of Management and
Innovation, however, the Marketing MBA is designed
with numerous attendance phases. There are a total
of 68 attendance days (including two presence
abroad), which are spread evenly over two years
(four semesters). These attendance blocks take place
every four to six weeks from Thursday to Sunday in
Berlin or Munich.
- At the University of Münster, the face-to-face
events are organized as learning blocks on five
consecutive days in Münster. In total, you are on
site in three or four semesters (depending on the
model) for 30-40 days of attendance.
Requirements
Did you know that you don't necessarily need a first
degree to start a Marketing MBA degree? At various
universities, e.g. the Euro-FH and Kaiserslautern
University of Applied Sciences, you can also do so
without a bachelor's degree or similar. to study. The
prerequisite is then usually at least five years of
professional experience and the university entrance
qualification as well as passing an aptitude test.
Most MBA programs, however, require a first degree
with one to several years of professional
experience. Sometimes a TOEFL test for English skills
and / or a GMAT for management skills is required.
Costs
Marketing MBA costs vary widely. Due to the low
personnel costs, the distance learning programs are
usually cheaper than the part-time study courses.
Examples:
- University of Münster: 17,600 euros (18 months)
or 19,900 euros (24 months)
- Uni Kassel: 20,000 euros
- Kaiserslautern University of Applied Sciences:
7,990 euros
- SRH Fernhochschule: 18,840 euros
It should be noted that there are additional costs
for learning material, university social contributions,
travel to the place of study, overnight stays (not only
for modules abroad) etc. After all, the high costs for
the MBA can be deducted from the tax.
Alternatives
Those who want to qualify for management positions do
not necessarily have to study an MBA specializing in
marketing management. There is also the option to choose
a general management program. Here all business issues
are dealt with fundamentally and thus a broad management
know-how is imparted.
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