The Amazon filed a patent at the end of last year, in December, detailing a possible and innovative delivery strategy of the company: after reporting interest in using drones to deliver small packages, the company Jeff Bezos may ship the product before the customer to click “buy”.
To know what you might want to buy, Amazon has algorithms that are based on your previous purchases on the site, wishlist, searches and until the time that the cursor is over an item – basically all that is site normally do to track your behavior and interests and offer a personalized experience.
From these data, the packets are sent to regional distributors or get straight into trucks waiting for a request to be made.
One possibility is to use this kind of delivery to champions of sale items and releases, as well as suggest to users that they actually purchase the product that is already near their homes.
The patent also says that Amazon can give incomplete delivery address to trucks, so that they are even closer to potential buyers. In the case of buildings with many apartments, you can send the package “speculatively”, hoping some villager make the purchase.
In the case of an error of algorithm that would cause costs of return of the goods, Amazon has a solution that considers more feasible: transforming unwanted delivery discounts or credits on the site, like a agradinho, which helps build customer loyalty.
With this new method, Amazon plans to discourage visits to physical stores and reduce the delivery time of orders, which encourages online shopping. Everybody wins: the Amazon, by increasing sales, and the buyer to receive the product quickly in the comfort of your home.
Despite the record, the patent does not talk about a date for when this type of delivery can be adopted. Amazon declined to comment.
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