Fashion Campaigns on Social Media

The fashion campaigns, in general, bring big celebrities or someone who will be the “face” of the brand. There are few brands and designers that are out of this formula.
The big problem is that publicity often causes consumers (particularly women) want to be that which is raised in the campaign. Consumption and advertising are changing.
Fashion has realized that, increasingly, the consumer wants to identify with the publicity as real as possible. And that the role of the marketing, the advertising is to understand the desires of this contemporary consumer. Who does that certainly has more success. The movements are minute, but are gaining space.
Do you remember the Dove Campaign for Real Beauty?
The campaign faceless, the fashion designer Diane Von Furstenberg (creator of dressed envelope) brings a model’s face covered by a mirror and the message “the woman you want to be.” The mirror reflects the image of heaven. This is the campaign of spring summer stylist.
The message is that the sets of Diane Von Furstenberg reflect is done for you, woman. We can interpret that the face of the campaign is of who is viewing and liking, i.e. consumers. You can find everything that you want to view. The image draws attention of the spectator into the mirror.
At the same time, the campaign is a tribute to surrealism. There are several fusionists of Magritte Baldessari and Salvador Dalí.
Diane is known for advocating women’s power. And we love it.
I loved that campaign. I found the most daring and modus operandi is the fashion of DVF. Fashion serves to think (too!).
What do you think? Controversy? Like it? Bring your comment. Your point is very important here.

Gallery

Social Media Fashion Campaigns : J Crew Pinterest

Social Media Fashion Campaigns : J Crew Pinterest

Source: www.trendhunter.com

Tina Hsu (@tinasyhsu)

Tina Hsu (@tinasyhsu)

Source: twitter.com

1 fashion social media campaigns alzbeta-m_fashiontech

1 fashion social media campaigns alzbeta-m_fashiontech

Source: www.slideshare.net

5 Online Fashion Retailers making the best use of Social …

5 Online Fashion Retailers making the best use of Social ...

Source: blog.beaconstac.com

Fashion Events & Social Media

Fashion Events & Social Media

Source: www.slideshare.net

Fashion Events & Social Media

Fashion Events & Social Media

Source: www.slideshare.net

Report

Report

Source: www.slideshare.net

Michael Kors #JetSetGo Campaign Receives 5K Mentions in 30 …

Michael Kors #JetSetGo Campaign Receives 5K Mentions in 30 ...

Source: www.slideshare.net

1 fashion social media campaigns alzbeta-m_fashiontech

1 fashion social media campaigns alzbeta-m_fashiontech

Source: www.slideshare.net

How social media and digital marketing has impacted global …

How social media and digital marketing has impacted global ...

Source: www.smartinsights.com

Hashtag Printer Hire London

Hashtag Printer Hire London

Source: www.instaprintuk.com

Marc by Marc Jacobs turns to social media to cast fans for …

Marc by Marc Jacobs turns to social media to cast fans for ...

Source: www.dailymail.co.uk

Michael Kors #JetSetGo Campaign Receives 5K Mentions in 30 …

Michael Kors #JetSetGo Campaign Receives 5K Mentions in 30 ...

Source: www.slideshare.net

1 fashion social media campaigns alzbeta-m_fashiontech

1 fashion social media campaigns alzbeta-m_fashiontech

Source: www.slideshare.net

Fashion Events & Social Media

Fashion Events & Social Media

Source: es.slideshare.net

Happy Creative Bangalore launches campaign #StartTrending …

Happy Creative Bangalore launches campaign #StartTrending ...

Source: www.campaignbriefasia.com

1 fashion social media campaigns alzbeta-m_fashiontech

1 fashion social media campaigns alzbeta-m_fashiontech

Source: www.slideshare.net

case study Archives

case study Archives

Source: chozan.co

Are Plus-Size Women the Problem With Plus-Size Fashion …

Are Plus-Size Women the Problem With Plus-Size Fashion ...

Source: fashionista.com

1 fashion social media campaigns alzbeta-m_fashiontech

1 fashion social media campaigns alzbeta-m_fashiontech

Source: www.slideshare.net