With nearly 2 billion users worldwide, the Internet has become a highly competitive environment for those who produce content in a professional manner.
This indicates that in the future will be increasingly difficult to settle. That is, everything will be quite different a few years ago when there were 3 or 4 blogs and 10 news sites here and there. The competition for attention and audience will be greater.
In this competitive scenario users will gain, will have more and more content and brand options – blogs, magazines, TV programs.
However, there is a description. Along with this increased competition, comes an increase not only the quantity, but the demand for quality content. In the midst of so much information, quality content, well crafted, it becomes differential.
Sometimes it is difficult to define what is quality content ( and worked ), but not to fall into relativism, we will treat it like that content that is really focused on creating audience and user experience.
A pity is that so only recently newspapers have realized that good content is expensive to be produced on any platform and can be a differential (the current debate on the collection of content reflects that a lot).
In journalism, for a long time, there was a myth that produce and publish content on the Internet was cheap. But it forgot that digital journalism requires such dedication and cost as printed.
To make a good digital journalism is necessary to gather good writers and computer graphics, programmers, database experts and mobile, APIs. Finally, human material expensive and not found in any corner.
No wonder that newspapers well positioned in the network are precisely those that have better budget, as New York Times and Guardian.
I think such a thing is happening with blogs. The same blogs that for years have been able to prove that the small audiences are significant. You do not need an audience the size of the NY Times to be important.
In the last two years, we can see a change in the attitude of some blogs that adopt a more dynamic professional (who wish to become vehicles). They are increasingly investing in analysis and content over worked.
For many years, blogs authors were obsessed with SEO. Issues like interface and user experience were in the background and created a premise that was enough to get a good indexing in Google, clog the blog of sponsored links and few clicks on Adsense, and everything was resolved.
As a result of this view, the posts were more geared to “please” the search engines than “create audience.”
Today are realizing that things are not so simple. One does not dipensa the other. The traffic from search engines is important, however, one must keep in mind that it does not generate a lot of loyalty – the person enters your site, it is less than a minute and probably will not return anytime soon.
It’s very different to “create audience”: have people who always enter your site (often direct traffic), spend a good time and then return several times.
There is no sense that blogs and blog networks that produce very content targeted to search back and forth. Blogs that “create audience” remain. In this sense, blog is equal to other publishing platforms. Produce content that “creates audience” is labor intensive and requires dedication.
Therefore, I believe that some blogs are pointing to a trend that will become increasingly common on the web. The creation of content will no longer be as focused only on link baiting and SEO and will be turned really “create audience.”
Scott Rosenberg, co-creator of the magazine Salon, one of the web’s pioneers, believes that this is a result of the rise of Twitter, “Twitter is redefining the blogs as a channel to drain the things you can not talk in 140 characters. And ironically, it is becoming the most consistent blogs. ”
I believe it is the effect of own competitiveness and a certain maturity of outlook on the platform.
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