Market grew 171.6 percent only last year, according to a survey released by IDC
The market for wearable devices jumped important to becoming increasingly common among end users. According to data from International Data Corporation (IDC), the sector had a growth of 171.6% only in 2015. The popularity of smart watches and bracelets that record the physical activities of customers was the main reason for the boom, leading the manufacturers to sell about of 78.1 million units worldwide.
“The growth shows that not only are wearable for technology lovers and pioneers. Wearable devices can also be a mass market, “said Ramon Llamas, research manager of IDC’s wearable devices area.
The Fitbit, manufacturer of devices for physical exercises, still in the lead, with about of 26.9% of the market, selling approximately 21 million handsets in the last year.
Betting on smart and bracelets with prices around $ $11 (approximately R $43), 14.9% market ensured Xiaomi with 11.6 million units sold. With the contribution of the Watch, Apple, which entered the niche even in 2015, already occupies the third place, with 15.4% share and 12 million units sold.
“It is important to remember that the wearable devices sector is not only watches or smart bracelets”, says Ubrani, Jitesh senior research analyst at IDC. “As companies that lead the list dominate wrist devices, there is a potential in devices like smart clothes, shoes and sunglasses.”
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