The old age is not very well accepted.
The photoshop software is used too much on advertising images, magazine covers and the like. Aesthetic surgical are performed in order to slow the condition of old age in today’s world. This is one of the hallmarks of contemporary society: people want to slow the age, but how can we?
The worst is that the social collective, often believe in the veracity of those images, on the effectiveness of beauty products and in the marketing itself. It seems that it is something that penetrates almost naturally in our thoughts. Shouldn’t we conceive these things so spontaneous?
Intelligent Life magazine made a bold move. This magazine brought Cate Blanchett in your last issue without retouching Photoshop. All of these are done purposefully. The actress, at 42 years, appears natural, raw, with wrinkles, dark circles. And she is undeniably beautiful and charming with that entire natural.
The actress appears with unpretentious, natural and with her own leather jacket. There is no catwalk, or production of Oscar.
This attitude leads to a reflection on the need for a real way in fashion editorials, advertising and the like. The world of fashion and advertising establish standards of beauty that are impossible to achieve. The society, in general, makes these patterns in a way. What do you want to see, guys? The “fake” or real?
There are subtle movements in the world to defend the real. In Israel, for example, new legislation has established that every image that model look thinner because of the alterations must contain a warning saying the image was manipulated. You also remember in Brazil of the Dove Campaign Real Beauty?
Have you realized the real concept? The changes began.
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